Probable Niche

We've identified the niche as home loans.

home loans

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as home loans.

loans, home, mortgage, mortgages, rates, homes, real estate, credit, personal loans, property, mortgage rates, business, bad credit, refinance, mortgage loans, insurance, finance, mortgage brokers, personal, real's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 20:08 UTC on February 20, 2015. The source was comprised of 16630 characters, of which 14144 are code, leaving an organic character count of 2486. The total word count on the home page is 463. We filtered out 31 numbers, 155 common words, and 15 words shorter than three characters in length, leaving an impact word count of 238. The size of the lexicon (number of unique words) is only 127. We extracted eighteen top keywords, leaving 14.17% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
home loans1518.51%
real home89.87%
macquarie bank33.70%
useful info22.46%
qualify form22.46%
pre qualify22.46%
making life22.46%
life simple22.46%
info pack22.46%
variable rate11.23%
useful information11.23%
supporting documentation11.23%
stamp duty11.23%
securitisation limited 11.23%
secondary menu11.23%
real insurance11.23%
real cost11.23%
rates amp11.23%
rate provided11.23%
privacy policy11.23%
perpetual limited 11.23%
new property11.23%
new home11.23%
mortgage industry11.23%
mortgage amp11.23%
main menu11.23%
macquarie securitisation 11.23%
loans real 11.23%
loans funded11.23%
loan specialists11.23%

Domain Name Keywords

We found 5 significant keywords appearing in the domain name
  1. loans
  2. home
  3. real
  4. home loans
  5. real home


Source Character Count 16630
Code Character Count 14144
Organic Character Count 2486
Filtered Numbers 31
Filtered Words (Common) 155
Filtered Words (Short) 15
Total Word Count 463
Impact Paragraph Count 511
Impact Word Count 238
Impact Lexicon Size 127


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